Do you believe in the power of science-backed health solutions and love the challenge of digital marketing across global markets? BioGaia, a world leader in probiotics, is now looking for a driven and strategic Digital Marketing Manager to join their Stockholm HQ and take digital and medical marketing to the next level. For over 30 years, BioGaia has combined cutting-edge science with smart commercial thinking – bringing probiotic products to healthcare professionals and consumers in over 100 countries. Now, they’re expanding their digital capabilities, with a strong focus on medical marketing and key markets like Japan and the US. That’s where you come in.
In this role, you’ll be responsible for planning and executing digital strategies across platforms and regions, creating compelling and medically sound content tailored to healthcare professionals (HCPs), optimizing SEO/SEM performance, and leading data-driven campaigns. You’ll also help design digital education formats and manage marketing automation tools, CMS, and analytics platforms.
You’ll join a small but high-performing global marketing team with a collaborative spirit and high ambitions. To thrive here, you’ll need to be hands-on, curious, strategic, and unafraid to roll up your sleeves when needed. Experience from healthcare, pharma or supplements is a strong plus – especially if you’ve worked with regulated content and medical audiences before.
The role is based at BioGaia’s headquarters in central Stockholm, with flexibility to work remotely a few days a week.